Musa Tariq

Staying ahead in influencer marketing is no easy feat. With the latest Influencer Marketing Benchmark Report, we uncover critical shifts in strategies to help brands maximize their impact. 🌟 1. Embrace the focus on user-generated content (UGC) – over 55% of campaigns aim for this! It's about genuine relationships that resonate with audiences. 2. Don’t overlook the power of smaller influencers; 44% of brands opt for nano influencers for better engagement. Size matters when it's about authentic connections. 3. AI is making waves in influencer selection. More than 60% of brands plan to use AI tools for smarter influencer identification. 4. Allocate a dedicated budget—85% of brands are committing to influencer marketing in 2024. Invest wisely to see substantial returns! By adapting to these trends, brands can cultivate creativity and drive results in a rapidly evolving market. 💡✨ Have you applied any of these strategies? Share your experiences or tips below! Let's learn together! 🤝 #InfluencerMarketing #UserGeneratedContent #MarketingTrends #AIinMarketing #NanoInfluencers https://lnkd.in/ek88Bgme

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Beauty brands are finding new ways to connect through Substack, where engaged, niche communities thrive. Long-form, authentic content allows brands like Medik8, (MALIN+GOETZ), and Versed, a Public Benefit Corp to deepen relationships with readers through partnerships with creators they align with. As Substack grows, beauty brands are tapping into its loyal, dedicated readership for a more genuine connection. Read more about beauty’s next big content move: https://lnkd.in/e884VcvX 📝 Cristina Montemayor #beautyindustry #contentmarketing #blogging #marketing

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Corporate member MuteSix is offering a helpful and insightful guide to uncover the secret sauce to conversion and cook up an experience that audiences will savor. When you combine brand thinking and performance marketing, you get sweet, sweet sales. The guide provides four proven steps to get your audience to buy what you’re selling… and come back for more. It covers: Optimizing Audience-Specific Content; Entertaining, Not Advertising; Thinking Outside Your Brand; Being Original. Read more here: https://lnkd.in/gQdmhFer #sales #performance #results

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Our Senior Account Manager Brenda Walters recently spoke at the world's largest virtual eCommerce conference DTCx7. Tune in to the recording below for great practical tips to drive brand loyalty, showing value to customers and ample Fred Again references! 🚀 #ecommerce #marketing #DTCx #Klaviyo #Okendo #MarketingStrategy

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In a world where we’re swamped with ads and choices, consumer promotions are a standout way to capture shoppers’ attention and get people to engage more than just hitting “buy.” In this playbook, we're revealing everything you need to know about consumer promotions and how they can help you level up your brand’s marketing. Here’s a peek at what’s inside 👀: 🎟 A breakdown of each tactic from chance-to-win promotions like sweepstakes & contests to coupons & buy/get offers 🎁 Best practices for building a prizing strategy 🛍 How different promotions work to enhance brand-consumer relationships, build brand loyalty, drive sales, and more! Access the playbook here: https://lnkd.in/gWcBwnP3 #consumerpromotions #promotions #playbook #promotionsplaybook #consumerpromotionsplaybook #marketingplaybook #shoppermarketing #shoppermarketer #brandmarketing #brandmarketer #adtech

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𝗩𝗼𝗶𝗰𝗲 𝗼𝗳 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲 𝟮.𝟬 – 𝗘𝗺𝗽𝗼𝘄𝗲𝗿𝗶𝗻𝗴 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗳𝗼𝗿 𝗚𝗿𝗼𝘄𝘁𝗵 📈 We’re thrilled to spotlight leaders reshaping the influencer marketing landscape with innovative strategies and visionary approaches. These game-changers are committed to empowering brands and creators alike. Meet our next 5 pioneers: ✨ Kristen Wiley, Founder and CEO, Statusphere Kristen is revolutionizing micro-influencer marketing, simplifying the process for brands to connect with creators and launch impactful campaigns faster than ever. ✨ Matt Kwiecinski, UK CEO, Journey Further Leading the UK operations, Matt drives a transparent and results-driven culture, ensuring clients achieve ambitious growth through effective performance marketing strategies. ✨ Raina Penchansky, Co-Founder and CEO, Digital Brand Architects With a focus on meaningful partnerships, Raina is shaping how talent and brands engage authentically in the digital landscape. ✨ Andrea Van Dam, CEO, Stella Rising Andrea leverages her diverse expertise to elevate high-growth consumer brands, blending marketing and media strategies for maximum impact. ✨ Nick Stamos, CEO, Rakuten Advertising As a leader in digital marketing solutions, Nick is dedicated to delivering innovative advertising technology and forging strategic partnerships globally. Want to dive deeper into their insights? Check out our blog—link in the comments🔗 #VoiceOfInfluence2024 #InfluencerMarketing #Growth #DigitalMarketing #Partnerships #Innovation #IndustryLeaders

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Retail media is reshaping the traditional marketing funnel! Here’s how brands can keep up 👇 🚦 Non-linear journeys - Today’s shoppers don’t follow a straight path, so marketers need flexible strategies 🔗 Unified funnel tactics - Blend awareness and conversion tactics to align with customer needs 📈 Data-driven decisions - Tap into advanced retail media insights to inform each stage of the journey Explore our take on evolving the funnel for maximum impact in retail media: https://okt.to/BXIrPy

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Join an insight-packed session with industry experts, including our very own Sean Japp, on the key trends reshaping the future of retail marketing.💡

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Just dropped! Learn how to co-create with your audience like WYSE London; building trust, dialogue, and joy to foster Brand Advocacy. 💬 The incredible Marielle Wyse (Founder & Director @ WYSE London) joins Verity for this episode, in an expert conversation fashion marketers will love. Together, they dive into… 💡 Turning Instagram into a co-creation platform for your brand. 🤝 Using 'dark social’ in new ways (like dropping voice notes from the Founder to brand fans & utilizing private polls to build rapport). 🎨 Why creativity (and a bit of chaos) keeps your audience hooked. 🛠 How personal touches – like responding to every DM, hosting requested themed Lives, and holding real-time conversations with Advocates – strengthens relationships & brand positioning. From a humble production of 5 jumpers to 150k+ dedicated brand fans, WYSE London is a true example of a brand build through Advocacy. Tune in to the full episode from the comments. #BuildingBrandAdvocacy #WYSELondon #CustomerEngagement #CoCreation #MarketingPodcast

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Hungry for a marketing success story? 🍔 ➡️ Discover how PMG's emotion-targeted ads, using Wurl’s BrandDiscovery in partnership with Innovid, drove a 40% lift in restaurant visits and a 48% boost in sales for their client. Read the full story to see how aligning ads with viewer emotions can satisfy both cravings and business goals: https://lnkd.in/g7JXu3ru #CaseStudy #CTV #GenAi #TargetMarketing

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📈 Looking to make a splash in the natural and wellness products industry? Check out the new SPINS Pitch Slam Ebook, an insightful guide packed with strategies, case studies, and expert advice for emerging brands looking to stand out. Whether you're a founder ready to pitch or part of a team refining your brand's story, this resource is designed to help you capture attention and drive growth in today's competitive market. Learn from the experiences of industry leaders, uncover common pitfalls, and discover what it takes to make your brand resonate. Perfect for anyone passionate about natural products and wellness innovation. 🔗 Download the full ebook here and take your pitch to the next level: SPINS Pitch Slam Ebook https://lnkd.in/entMWuBi #CPG #NaturalProducts #BrandGrowth #PitchSlam #SPINS

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Influencers For Every Step Of The Buyers Journey - Forbes Agency Council article by LTK's Rodney Mason explores how brands can drive full-funnel results by aligning influencer campaigns with every stage of the buyer's journey. https://lnkd.in/eq_5QVKE #ltk #forbesagencycouncil #buyerjourney #creatorcommerce #creatorguidedshopping #creatormarketing #influencermarketing #socialcommerce #marketingstrategy

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Pinterest vibes & UGC look-alikes are the goal, & we've found a new tool to make it happen. Here's a little insider tip for you! Dupe is a new stock image resource our team has been obsessed with. Why not give it a try? Dupe IG: instagram.com/dupephotos For more tricks, check out our resources tab. ➡️ bit.ly/ContactEnvida #envidasocial #socialmediamarketing #apartmentmarketing

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That one resource you wished for when you started influencer marketing? We have it right here👇 𝐖𝐞𝐥𝐜𝐨𝐦𝐞 𝐭𝐨 𝐭𝐡𝐞 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐅𝐢𝐞𝐥𝐝 𝐆𝐮𝐢𝐝𝐞! Superbloom and Superfiliate have brought together 25+ industry experts across brands and agencies including ŌURA, Tonal, Nécessaire, Inc., MUD\WTR, MaryRuth's, Blueprint, CLEARSTEM, Graza, ZeroTo1 🚀 , and 456 Growth Media. The mission? Create the ultimate north star resource on how to build a successful influencer program 🌟 𝐖𝐡𝐚𝐭 𝐭𝐡𝐞 𝐅𝐢𝐞𝐥𝐝 𝐆𝐮𝐢𝐝𝐞 𝐢𝐧𝐜𝐥𝐮𝐝𝐞𝐬: - 𝟐𝟎𝟎+ 𝐯𝐢𝐝𝐞𝐨𝐬  - 𝟐𝟒 𝐜𝐡𝐚𝐩𝐭𝐞𝐫𝐬 - 𝟏𝟎𝟎% 𝐟𝐫𝐞𝐞 𝐚𝐜𝐜𝐞𝐬𝐬 Whether you’re fresh to the industry or a veteran, there’s something for everyone to learn from our epic line-up of Field Guide Mentors: ✅ Tactics for sourcing and vetting creators ✅ The art of negotiating with influencers ✅ Contracting and creative briefing ✅ Whitelisting best practices ✅ And much more! As an industry, influencer marketing is often reluctant to give up its secrets. We’re changing that 😎 Ready to dive in? Check out the Influencer Marketing Field Guide here: https://lnkd.in/dQQrtXeG

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Check out these five exciting trends from the creator economy that are reshaping Fashion Week! Learn how influencers and social media are changing the game in the fashion industry. These trends are influencing the way we experience style and what they mean for the future of fashion! 👗 #FashionTrends #CreatorEconomy #NYFWInsights #NYFW #CCM #FashionFriday #Influencers #InfluencerMarketing

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